The Brooklyn-based design studio’s name is taken from the structures made by male bowerbirds, which are known to create unusual and expertly arranged structures. We see this quality expressed in the work of founders Danny Giannella and Tammer Hijazi as well. The pair met while working as fabricators at a furniture studio and founded Bower in 2013. Together they design beautiful, contemporary takes on everyday objects.
Bower’s playful creations may surprise those who come across them, but they aren’t solely focused on amusement. Their whimsical aesthetics are paired with attentive functionality. The Contour Side Tables, for example, are designed to inspire frequent rearrangement in a variety of shapes. This feature also means they can be pivoted to fit around the corners of furniture.
Bower’s Float Chandelier is certainly one of their riskier designs from a logistical standpoint. LED lights hanging above and below a wooden ring are pulled outwards with a strong magnetic force, creating a magical light experience that is unlike anything else.
But what allows both Giannella and Hijazi to succeed in creating original takes on existing standards is their process of experimentation and their search for the unknown. “We’re inspired by ingenuity, inventiveness, and happy accidents,” the duo told Sight Unseen. “We’d be bored to death if we stopped exploring new uncharted territories and only focused on safe designs that we’d fully figured out.”
The duo pulls inspiration from everyday things like plants, animals and even childhood toys. However, the design studio’s ability to translate their inspirations and experimentations into fully-functioning and beautiful designs is what makes them stand apart. They focus on an intriguing characteristic of one item, and then think up a completely different application for it. Instead of planning the project in advance, they discover the final product as they work.
The ability to make something commonplace new once more is a tremendous challenge, but it is an area where Bower succeeds. The duo’s conscious design choices and line of products break apart common industry molds. Whether it’s a literal take on the writer’s affliction or an everyday action turned into a fun-filled activity, the studio injects a fresh sensibility into the standard blueprints of industrial design.
Written by Nicole Wong
Headline image features the Arch Bench
All images courtesy of Bower